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You have the questions:
What will be the demands of today's customers tomorrow?
Will we still work for the same customers tomorrow as today?
How can we extend or change our offer in order to satisfy future needs?
Can we continue to be competitive with our present sales organisation?
Is our management team efficient enough to accept and master challenges?
Are our capital resources sufficient to finance the necessary adaptations and investments, or should we look for partners?
Are we equipped for integrated data management of production data, from order processing up to press presetting?
Can we expand control console technology in the press hall to a plant-wide electronic organisational control?
Is our current advertising and editorial system powerful enough to permit optimal processes and market-related services?
Are we using the right management instruments?
Is our production philosophy in tune with the times?
Is our management team "lean" enough?
Which additional electronic offers can we use to ensure our readers loyalty?
How can we market Internet offers more efficiently?
Do we have e-commerce competency?
Can we efficiently process and sell our current contents and archives?
Can we produce interactive catalogues on CD-ROM/online for traditional catalogue customers, or should we acquire the required additional resources?
How can we use the digital working processes to achieve a better newspaper design, as far as possible at not additional cost?
Can we make money by installing intranets at our customer operations?
Where can we find information design specialists?
We have the answers!
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